Pierce Brosnan’s ad highlights the reality behind celeb endorsements?
Everyone was shocked when an advertisement containing Pierce Brosnan holding a box of Pan Bahar appeared on the front pages of all newspapers one morning. While it left many of his fans shocked, the James Bond actor was also mercilessly trolled for his choice of endorsement.In the light of the entire controversy regarding the product endorsement, Bollywood actor John Abraham has revealed something quite relevant and highlighted on the reality behind celebrity endorsements. At an event for his upcoming film Force 2, John’s statement totally burned down not just Brosnan but also other celebrities who make wrong decisions in selecting their product endorsements.According to John Abraham, since people are much attracted to a product endorsed by celebrities, it is the responsibility of the celebrity to sign on a brand he believes in and the message he passes out. He said that, for him, it is very important to choose the brand or product that reflects his personality. As per the Bollywood actor, choosing the right brand is more important than the money you receive for the endorsement.
Soon after the outbreak of the controversy, the Pan Bahar ad was banned from national and satellite television in India by the Central Board Of Film Certification Chief Pahlaj Nihalani.Reports says that Pierce Brosnan had no idea what he was endorsing.“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products.” It further read, “I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.” The Bond actor said that he is deeply shocked and saddened by the following events since the ad went viral. He said that having faced many losses in his own personal life including that of his first wife , daughter as well as many friends because of cancer, he is always committed to promote women’s health and will never do or promote anything that is injurious to health. .But whatever the truth is, it is a fact that celebrities should be more cautious while choosing the brand they wish to promote.